Yesterday...
If the late 70s were 'difficult' times for America (inflation, interest rates, gas shortages), they were 'near impossible' times for Pittsburgh: (closing steel mills, entire suburbs eliminated, double digit unemployment). Through that adversity came a discipline, strength, and survival instinct for running Radio stations. This was Renda Broadcasting Corporation as it grew from that one station east of Pittsburgh: Lean. Scrappy. Efficient. Hungry.

For 20 years, RBC grew its profits and its station count, then The Telecommunications Act of 1996 became law and dramatic consolidation occurred. Several companies went public, and in a feeding frenzy, several large public companies overpaid for Radio stations.


Today...
Today's economic impact has affected all industries, but Radio's situation is compounded by very high expectations: Our 'bar' is set high because the Radio industry is so highly levered. As I watched first hand how our industry changed, it was apparent that the Radio industry needed one of its own to provide leadership and meaningful management solutions at the GSM, GM, COO and CEO level. So I formed Velocity Radio Management.

Now, the Radio industry has a new partner against a very difficult economy and a lot of technical threats.

Tomorrow...
When Radio emerges from this economic downturn, we'll have an even MORE difficult challenge impacting our business: The Internet. But what business are we in? VRM's vision of Radio's future is very clear: We aren't in the Radio business, we're in the entertainment/information/marketing business. We must work with this new medium, not against it. Radio stations need to transition from Towers to Brands. Most have started, but the transition has been too slow.

· VRM embraces new technology. We don't run from it, we utilize it to extend your brands.
· VRM helps you use the Internet's strength to expand your brand. You don't beat the Internet, you grab hold and hang on tight!
· VRM helps Radio companies implement long term strategies that will grow the value of your assets.


Take advantage of our experience, our efficiencies, our expertise. Run a more profitable Radio station. Survive these economic times. Succeed in turning your Tower into a Brand.